Facts & Figures

• Overall international tourism: Approximately 1.4 billion tourists worldwide (2024)
• Most visited region: Europe – 793 million tourists (2024)
• Most visited country worldwide: France – 102 million tourists, closely followed by Spain – 94 million (2024)
• South & Central America and the Caribbean: Mexico – 86 million tourists, closely followed by Dominican Republic – 11 million (2024)
• North America: USA – 72 million tourists, closely followed by Canada – 20 million (2024)
• Africa: Morocco – 17 million tourists, closely followed by Egypt – 16 million (2024)
• Asia: Turkey – 53 million tourists, closely followed by Japan – 25 million (2024)
• South East Asia: Thailand – 35 million tourists, closely followed by Malaysia – 25 million (2024)
• Middle East: Saudi Arabia – 30 million tourists, closely followed by the UAE – 19 million (2024)
• Most visited city worldwide: Bangkok – 32 million tourists, closely followed by Istanbul – 23 million (2024)
• Solo travellers globally: 42% (2024)
• Couple travellers globally: 35% (2024)

Source: Perplexity, all figures based on the year 2024